Me-too Blogs!

Having watched a lot of me-too ads, me-too brands and me-too products over the years, I wasn't surprised when I saw a 'me-too' blog. Following the stupendous success of the Fake IPL player's blog (click here to see), another blog called 't20worldcupmole.blogspot.com' (click here to see) has come into the limelight. The author claims to be a part of one of the teams participating in the T20 World Cup.

My initial reaction - hmmm...let's wait and watch.

The initial response to the blog is nowhere comparable to the FIP blog. This blog only has 2 followers and hardly around 100 comments. But passing any judgement at this point of time about the popularity/following of this blog would be too premature. Once the World Cup begins, then only we would get a clear picture.

Few random thoughts on 'Me-too' stuff -

- 'Differentiate or Die' Or 'Diferentiate & Die': Its all about cracking that 'insight' basis which a branding idea is developed. The insight/branding idea for two different brands may be silmilar, the execution needs to be different and obviously better (Sorry, Mr. Jack Trout). Differentiating your brand just because your competitors' have already postioned themselves in a certain way is definitely debatable. Two different brands can own the same idea and still execute them in a completely different way. Two brands can still survive without infringing into each other's territory.

- Trust your consumer : You don't need to get defensive in case their are any similarities between the two ideas. Recently, Ad-pundits have pointed out lot of similarities between the latest Loop mobile campaign and the Vodafone (then Hutch) campaign. So What?? How does it make a difference. Leave it to the consumers to decide. If the consumers find a better emotional connect in the recent campaign compare to the earlier one, they will accept it otherwise it would be forgotten just like most of the other campaigns.