Wanna know who is bitching about you?

Recently, I came across a very interesting tool that could add a new dimension to the process of measuring campaign effectiveness. Summize (www.summize.com) is a search engine that tracks the ongoing conversations on Twitter. Imagine, an advertising agency informing its client about the consumer’s attitude, positive or negative, after few hours of a new launch. Simply mind blowing!!! Although, the number of tweets is not large enough to represent the entire digital population, it is still a very useful tool for monitoring a brand.

Just like Google, Summize tracks the conversations through keywords. However, it does not show the total number of conversations.

Despite this, Summize is a great tool that allows marketers to know and understand consumers’ attitude towards their brand.