'Jo bola wohi Sikandar'

In India where about 2.4 million people are suffering from AIDS, the awareness about the preventive measures is dismally low.

This is a subject which makes even the dudest of the dude blush in public, parents hate to talk about it and teachers try to ignore this topic. Overall, talking about this issue is still an uphill task.

In the first ever, BBC World Services launched 'Condom Condom' ringtone to increase the awareness about AIDS. The idea was simple; to create an interesting, engaging and yet unoffending way of communication. The campaign 'Jo bola wohi Sikandar' was launched with the 'condom, condom' ringtone at the core. The website http://www.condomcondom.org/ , where the ringtone can be heard, has till now received more than 2.5 million hits and the ringtone has attracted 270 thousand downloads in just 2 months.

Last year Tribal DDB India had launched a campaign on World AIDS Day called as 'Protected Entry'. Before entering into the website, the visitor was asked to choose a condom to protect the cursor before entering into the website. The idea was simple, 'no protection, no entry'.

We already have 270 thousand 'Sikandar' ready to fight against AIDS. Come, join the battle.

Hunt for the most Extreme Man U fan in India..

This one's for the ultimate, most fanatical, the craziest of crazy fans of the Manchester United football team. No, it's not one of those run-of-the-mill contests. It's what guarantees the devout fan, a trip to the Mecca of football fanaticism, Old Trafford!!

The contest invites the most ardent fans to participate by filling in a form and sending 1-5 photographs to showcase their fan skills. This is perhaps because at Nike Football and Manchester United they believe that a story needn't be worded at all times. Sometimes it's just the expressions or the unexpressed!

The contest invites one of the biggest fan fights of all times. The fight for sure goes with the very spirit of the game!

In case you are one of those football maniacs who swear by the Manchester United team, then this is your one chance. Go, make that dream, of watching your favouritest players battle it out in the middle, come true!!

Logon to http://extrememanufan.nikefootball.in for further details.

This post is written by Neha Srivastava, Account Executive, Tribal DDB India

The hidden connection

Who says Technology is only for geeks? Bullshit!!

Baba Ramdev has gone a step ahead and used Google Chrome's reference to motivate people to live a healthy life. It happened in Gurgaon in this fashion :)

Who teased whom?

The teaser has finally ended. This interesting/intelligent/funny/opportunistic story of who teased whom? would definitely be discussed in the advertising fraternity for a long time.

Airtel DTH's launch teaser 'Come home soon', which was conceptualized by JWT was killed unceremoniously by Reliance Big TV, just two before its launch. DDB Mudra, which handles the creative and media duties for Big TV, overnight conceptualized a spoof on the Airtel teaser and walked away with all the glory.



There is still one day left for the launch of Airtel DTH. It would be interesting to see how Airtel and JWT together face this situation. As of now, its party time at Mudra.

Google goes conventional!

While the Lever's and the P&G's of the world are contemplating a cut in their marketing and advertising budget, Google has surprised one and all by shifting away from its unconventional word-of-mouth way of gathering free bytes.

Recently, Google launched an out-of-home campaign in Japan called “Google de dekirukoto” (”Things you can do with google”). When most of the companies are struggling to convince the ever-demanding consumer to buy their products, Google is trying really hard to educate people about how they can make use of their free services.

Click here to see the campaign.

What an Idea!!!

Yesterday I happened to watch the new Idea commercial based on the theme ' Mere number Mumbai ka to main Mumbai ka', I actually thought of changing my telecom service provider and join the Idea bandwagon. Its a killer campagin to say the least. Hats off to Idea and Bates 141 for conceptualising such a brilliant campaign.

In the world's largest city specific launch campaign, the Telecom operator, Idea, painted the entire Mumbai yellow. Mumbai being a city of migrants, the concept would strike that emotional chord sooner than later.
The campaign is diametrically opposite to the ongoing anti-north Indian movement by the two political parties who are trying to revive their political fortunes. The campaign includes every Mumbaikar and gives them a feeling of pride and a sense of belonging to the Nation's Commercial Capital.

Idea has proved that we don't need to prove our loyalty to any city or a state, just having a mobile number is enough. What an Idea!