K.I.L.B : Kill interest, loose (eye) balls
- My colleague
O My God.... somebody please help these innocent clients. Somebody explain me the logic behind this. Mr. client, if you have excess money, give it to me but please don’t waste it like this.
I am talking about the new Aegon Religare Life Insurance campaign titled K.I.L.B (it was meant to be a teaser but turned out to be big dud). Why Mr. Client? Why? How could you approve such a disasterous execution. Ideally, a teaser campaign increases the curiosity levels of the people and when the teaser ends, it gives a 'wow' feeling. Alas! it gave me 'What the hell' feeling.
'kam insurance lene ki bimaari' aka K.I.L.B- sucks. Another culprit in the entire story is our very own Mr.Irrfan khan. Mr Khan, please stop playing yourself again and again. We have seen enough of you in Vodafone ads. Remember what happened to Nana Patekar.
Mr. Client, next time when you try a teaser, please come to Tribal DDB India. I assure you double impact in half the budget ,and Mr. Advertiser, start looking for fresh talent.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment