When Social Media turned pink...

A lot has been written/talked about the 'Pink Chaddi Campaign' which was launched in India by a group of youngsters against the anti-valentines day forces. The campaign got tremendous support and momentum primarily because of the reach of various social media platforms. Such was the impact of the information disseminated through various social media avenues that a large number of people actually sent 'Pink Chaddis' to the Sree Ram Sena office, thereby helping the objective of the campaign.

I have put together some info about how social media amplified the impact of the campaign and made it hugely successful. Enjoy