Tuesday, May 19, 2009

Digital News Lifecycle

Read an interesting post about the Digital news lifecycle. It talks about how breaking of the 'breaking news' on the social media platforms is no longer a news. In fact, these days, if a news appears in mass media before it is twittered, then definitely its a matter of surprise.

Few excerpts:


The Digital News Lifecycle -

1. Twitter Alert: A bystander (accidental citizen journalist) will break the story via Twitter.

2. Blog Post: News organizations and bloggers will pick up the story and write a quick blog post about it, often with a link to the tweet or the photo.

3. Article/ Package: News organizations will convert the story into a 300 word newspaper article or a 3 minute TV story.

4. Context: Bloggers, news organizations and Wikipedia contributors will quickly start compiling background material on the story.

5. Analysis: Bloggers and news organizations will offer in-depth analysis on the story, and news organizations will often interview the bloggers who have broken the story or provided the most context on it, as part of their analysis.

6. Conversation: The conversation will continue in the comments sections of blogs and news websites, on Twitter and on social networking, social voting, and social bookmarking websites.

7. Customization: The entire story, across multiple formats and sources, will be available as an archive that can be searched by tags, accessed in various formats, including RSS feeds, and recombined to provide context for future stories.

As the news story will move through its lifecycle, both the depth of the story and its reach will increase, hit the peak in the context or analysis stage, and then decrease thereafter, as the interest in the story decreases. The story will move from alert to analysis in an hour, a day, or a week, depending on the nature of the news. The conversation and customization stages will in the domain of the long tail and go on almost indefinitely, driven by search.

Click here to read the entire post.

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