The latest source of inspiration - Youtube & Google Images

Of late, the way research is carried out in the advertising agencies has changed drastically. Two of the most popular sources of 'reference' that I use are google images and youtube. However, the reference is not just restricted to inspiration but can be seen explicitly in the creative output. Recently I came across an article that talks about the instances when the creative manifestation was very much similar to the orginal source of inspiration (read youtube). Click here to read the article.