Thursday, May 21, 2009
World's smallest 'learn-by-earning' University
Yes..you read it write. Sumit Roy (my Account Planning teacher at MICA) runs world's smallest learn-by-earning university called Univbrands. Check out his website here. Read an article on 'Aha' trees - A tool devised by Sumit for doing brand research and generate consumer insights. Click here to read the article.
Subscribe to:
Post Comments (Atom)
Posts
2 comments:
Hi Ajay
Thanks for this post.
Just found it when I did a search for "Aha Trees".
How are you doing.
Fascinating blog. Wish I had the time to go through all of it.
Liked the 4Es.
Sumit
@Sumit
Thanks, Sir.
Really appreciate. I am doing great. I have moved to Wunderman, Rediffusion YR. Howz Univbrands doing?
Regards
Post a Comment