Showing posts with label consumer insight. Show all posts
Showing posts with label consumer insight. Show all posts
Thursday, May 21, 2009
World's smallest 'learn-by-earning' University
Yes..you read it write. Sumit Roy (my Account Planning teacher at MICA) runs world's smallest learn-by-earning university called Univbrands. Check out his website here. Read an article on 'Aha' trees - A tool devised by Sumit for doing brand research and generate consumer insights. Click here to read the article.
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