What an Idea!!!

Yesterday I happened to watch the new Idea commercial based on the theme ' Mere number Mumbai ka to main Mumbai ka', I actually thought of changing my telecom service provider and join the Idea bandwagon. Its a killer campagin to say the least. Hats off to Idea and Bates 141 for conceptualising such a brilliant campaign.

In the world's largest city specific launch campaign, the Telecom operator, Idea, painted the entire Mumbai yellow. Mumbai being a city of migrants, the concept would strike that emotional chord sooner than later.
The campaign is diametrically opposite to the ongoing anti-north Indian movement by the two political parties who are trying to revive their political fortunes. The campaign includes every Mumbaikar and gives them a feeling of pride and a sense of belonging to the Nation's Commercial Capital.

Idea has proved that we don't need to prove our loyalty to any city or a state, just having a mobile number is enough. What an Idea!