Google goes conventional!

While the Lever's and the P&G's of the world are contemplating a cut in their marketing and advertising budget, Google has surprised one and all by shifting away from its unconventional word-of-mouth way of gathering free bytes.

Recently, Google launched an out-of-home campaign in Japan called “Google de dekirukoto” (”Things you can do with google”). When most of the companies are struggling to convince the ever-demanding consumer to buy their products, Google is trying really hard to educate people about how they can make use of their free services.

Click here to see the campaign.