Who teased whom?

The teaser has finally ended. This interesting/intelligent/funny/opportunistic story of who teased whom? would definitely be discussed in the advertising fraternity for a long time.

Airtel DTH's launch teaser 'Come home soon', which was conceptualized by JWT was killed unceremoniously by Reliance Big TV, just two before its launch. DDB Mudra, which handles the creative and media duties for Big TV, overnight conceptualized a spoof on the Airtel teaser and walked away with all the glory.



There is still one day left for the launch of Airtel DTH. It would be interesting to see how Airtel and JWT together face this situation. As of now, its party time at Mudra.