And the winner is...Fake IPL Player

I thought of writing this post when the news of someone called ‘Fake IPL player’ blogging about the inside stories of the Kolkata Knight Riders’ camp broke out. However, I managed to resist the temptation of blogging about the current superstar of social media (read Fake IPL player). Before doing that, I wanted to see how far the story would go, whether there would be any interesting twists and turns in this unconventional Bollywood type suspense-thriller and whether some intelligent brain, cricketing or otherwise would be able to catch the protagonist of the story red-handed.

To everyone’s surprise, Fake IPL player has become more popular than the celebrated cricketing stars. It seems Fake IPL player has got real intelligence (and balls).

A lot of people have been talking, writing and closely following each and every post that our blogger writes, I managed to bring out few observations which I believe were crucial to the success of this blog. Click here to access the blog.

- Content is the king: In my earlier post I have emphasized on the importance of having content which is interesting and meaningful to the target community. The digital audience is waiting for the content that they can talk about, share and most importantly contribute. Whenever they get such opportunity, they build on it, contribute with more related content, invite others to share their views and obviously react to them.

- Its about conversation: More than 7200 followers, 110,000+ profile views, 13000+ responses to the poll and hundreds of conversation threads following clearly shows that the conversations are happening and people are enjoying them too. Initially, I thought that the Fake IPL player would keep the conversation one way and restrict himself to the posts about the KKR camp. I was wrong. The F-IPL-Player actually responded to the comments and queries posted by the people. Had he not responded to those comments, the blog wouldn’t have got the popularity that it has got. Atleast I think so.

- Relevance of the content: Given the hype-hulla around the event, the glam quotient and the million dollar underperforming babies, the blog became the central point to get all the information about the much talked event. Whether it’s the racial discrimination within the KKR team, the romantic encounters of Kishen Kanhaiya or the onfield antics of Appam C******, the blog talks about everyting.

Whether the Fake IPL player would reveal his identity, as he has promised, is yet to be seen but one thing is clearly evident, Fake IPL player is the real superstar of the social media.